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Sunday, June 7, 2026
Charlotte, NC|

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Platform Thesis

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What Agentic Control Actually Means

Most people hear "AI-generated news" and picture a machine with no editor. Peter Cellino on what agentic control actually means — and why the bottleneck was never the writing.

Peter Cellino·Apr 7, 2026

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The Soul of the Company Is a Markdown File

WordPress VIP's CTO calls them "obsidian vaults for your agent harness." We call it the system that runs The Charlotte Mercury. The model is a commodity. The documents you feed it are not.

Peter Cellino·Mar 26, 2026

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One Article Is Easy. An Operation Is the Work.

Mercury Local's publisher on the difference between getting AI to write one article and building an editorial operation that self-corrects, accumulates institutional knowledge, and produces…

Peter Cellino·Mar 26, 2026

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The Newsroom Is a System. I Built One.

Peter Cellino on why he built Mercury Local as AI-assisted infrastructure — the math behind local news, why rebuilding the old staffing model is the wrong assumption, and why the platform thesis…

Peter Cellino·Mar 24, 2026