Thoughts on media, AI, and local journalism
Peter Cellino spent a year building AI-assisted editorial infrastructure. Today he wrote about a police blotter. It's not ironic — it's the point.
Peter Cellino·Apr 14, 2026
Most conversations about AI governance treat it as a configuration problem. That is setup. At Mercury Local, governance is the document written after each failure — eleven rules, each one traceable to
Peter Cellino·Apr 11, 2026
Richard Tofel and Dan Kennedy make the best available argument for reader-revenue journalism — and they're right. The logic holds. But the conclusion that follows — that paywalls are therefore a tool
Peter Cellino·Apr 10, 2026
Gannett has 1.45 million digital subscribers across 200 local papers — about 7,000 each, and falling. A paywall on a declining local paper is not a rescue. It's the trade that finishes the decline.
Peter Cellino·Apr 9, 2026
Most people hear "AI-generated news" and picture a machine with no editor. Peter Cellino on what agentic control actually means — and why the bottleneck was never the writing.
Peter Cellino·Apr 7, 2026
Mercury Local is a single shared infrastructure that powers every publication we operate. One codebase. One database. One deployment pipeline. Peter Cellino on the platform architecture behind The Cha
Peter Cellino·Apr 5, 2026
The Messenger burned $50 million in eight months. The median independent local newsroom makes $130,000 a year. Peter Cellino on the business model nobody in local news is talking about — and why share
Peter Cellino·Apr 4, 2026
More than a billion dollars has been invested in saving local journalism since 2005. In that same period, 3,300 newspapers have shut down. Peter Cellino argues the local news crisis was never a fundin
Peter Cellino·Apr 4, 2026
Charlotte makes decisions like a big city and gets covered like a small town. The Charlotte Mercury was built to change that — independent, free, and answering to the city, not a chain.
Peter Cellino·Mar 29, 2026
The next great media company won't be built in New York. It will be built in a tier-2 city like Charlotte — where billion-dollar public decisions are being made and the press section is empty.
Peter Cellino·Mar 29, 2026
Peter Cellino on why he left a legal career to build Mercury Local — and how the skills he learned in courtrooms became the editorial foundation of an AI-native newsroom.
Peter Cellino·Mar 29, 2026
Peter Cellino explains the multi-agent architecture behind Mercury Local — how specialized AI agents research, draft, critique, and fact-check each other's work before any human reads a word.
Peter Cellino·Mar 29, 2026
WordPress VIP's CTO calls them "obsidian vaults for your agent harness." We call it the system that runs The Charlotte Mercury. The model is a commodity. The documents you feed it are not.
Peter Cellino·Mar 27, 2026
Mercury Local's publisher on the difference between getting AI to write one article and building an editorial operation that self-corrects, accumulates institutional knowledge, and produces consistent
Peter Cellino·Mar 26, 2026
Peter Cellino on why he built Mercury Local as AI-assisted infrastructure — the math behind local news, why rebuilding the old staffing model is the wrong assumption, and why the platform thesis scale
Peter Cellino·Mar 25, 2026
Peter Cellino on why 213 counties have no local news, why the places that do aren't much better off, and why he built Mercury Local — an AI-assisted publishing infrastructure designed to rebuild the n
Peter Cellino·Mar 25, 2026
AI isn't magic. It's metered. Every prompt consumes compute. Bigger models consume more.
Peter Cellino·Feb 20, 2026
The agent era isn't coming. It's here. And it's going to get expensive — fast.
Peter Cellino·Feb 20, 2026
