A New Look Is Not a New Tool
I asked for a new look for the tool I run sixteen publications from. I got two, hated both, and it turned out the colors were never the problem.
Charlotte's council met for six hours on a Monday night. We got seven stories out of it, and found out that only one of the night's vote counts could be confirmed anywhere else.
Read the noteI asked for a new look for the tool I run sixteen publications from. I got two, hated both, and it turned out the colors were never the problem.
Patch's AI newsletter reaches nearly a million subscribers, and no person touches it before it sends. We pointed our AI at the town's own records instead, starting with an arrest log nobody else keeps.
In April I said Mercury Local was a platform. Six months on: sixteen publications, a paper launched in a day, and local businesses who wanted it too.
Peter Cellino spent a year building AI-assisted editorial infrastructure. Today he wrote about a police blotter. It's not ironic — it's the point.
Most conversations about AI governance treat it as a configuration problem. That is setup. At Mercury Local, governance is the document written after each failure — eleven rules, each one traceable to a specific mistake the system made and will not make the same way again.
Richard Tofel and Dan Kennedy make the best available argument for reader-revenue journalism — and they're right. The logic holds. But the conclusion that follows — that paywalls are therefore a tool of independence — is where I'd push back.
Gannett has 1.45 million digital subscribers across 200 local papers — about 7,000 each, and falling. A paywall on a declining local paper is not a rescue. It's the trade that finishes the decline.
Opens on Mercury Local